Since 2022, diverse audiences across ethnicity, ability, and gender have been deprioritized in media targeting, leaving $7 trillion in multicultural purchasing power largely untapped. The business case for expanding reach is unambiguous: brands with authentic representation see a 16% lift in long-term sales, 77% of LGBTQ+ consumers say inclusive advertising drives their purchase decisions, and 40% of Gen Z has stopped buying from brands that pulled back. This session brings brand, agency, and technology leaders together to share the advanced strategies driving real results across the full spectrum of American consumers. The playbook is proven, and the brands acting now will own the audiences that define the next decade of growth.
